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EmbracingMedia is a TV-centric targeted advertising and ratings data company.
Our solution
is the Market Intelligence and Targeted Advertising (MITA) platform, a set of game-changing
capabilities that capture individual's viewing habits, insert targeted advertising based on
individual viewers, and give viewers influence over the ads shown on their TV. These
capabilities create value for broadcasters, advertising agencies, businesses, and consumers
alike. MITA is an independent platform, transparent to the consumer, which works in concert with
cable, IPTV, DVR, and satellite TV providers.
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Article — July 25, 2010
Manual diary still needed to track media usage
Article — July 5, 2010
Kids seeing more fast food ads.only EMs patent technology can address
Article — April 21, 2010
Experian lurking in the background
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