Canoe to Try Again
Google TV on the Verge
TiVo unhappy with Cable
TV still the King
Fox and Cable Dispute
Consumers Willing to Opt-In for Benefits
NBC Works With Set Manufacturers
Advertisers Exploring Additional Options for Good Data
NBC/Comcast tie up to accelerate addressable advertising
CIMM looking for improved ratings technologies
Washington's #2
Nielsen Revolt
Stations dropping Nielsen
MITA Launch and Initial Production Order Announced
Canoe Pulls Plug on Addressable Ads
Soon, cable TV may start watching you
20% Decline in U.S. Ad Spending, Consumers to Nix Cable TV
Obama asks Hollywood for EmbracingMedia Technology
Upfront Presentations Seem To Be History, But What About The Upfront Market Itself?
Google looks to ad partners beyond DoubleClick deal
NBC Uni time-shifts with TiVo data
In Foray Into TV, Google Is to Track Ad Audiences
Herding The Data Cats
11th Hour Move, Nielsen Asks for Commercial Log
Google's Schmidt: Targeting Could Improve TV Ads, Too
Spanish Networks Struggle to Woo Ad Interest
TV Networks Adopt Anything-Goes Ad Rates as Shows Shift to Web
NBC Digital Efforts Fail, Find Admiration
Saatchi & Saatchi Chief Predicts Opt-In Future for TV Advertising
Taking Aim on TV: Old Ad Model Learns New Trick
The Internet Is So Yesterday. The Cool Medium is TV.
Impediments To Advertiser Engagement Of Video-On-Demand
TV Ratings: The Future Is Less, Not More
Cross-Platform Deals: Return To The TV Advertising Future
FCC issues rules for 2009 digital switchover
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