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Broadcaster and Agency

TV carriers and advertisers benefit from the MITA platform by gaining access to rich, detailed, and relevant market intelligence based on the individual viewer. This creates an all-new ability to sell targeted advertising while also tracking effectiveness. The system can also be extended into engagement applications.

Brands and Businesses

According to Google CEO Eric Schmidt, advertising is a $600b-$800b industry where 95% of the spend is untargeted with little or no means to determine whether or not ads reached the intended audience. In contrast, the MITA platform from EmbracingMedia allows advertisers to spend less on a targeted audience and yield a higher rate of actual, traceable return. Assuming a large enough consumer base, this allows more companies to advertise since they can better justify the investment. We can also integrate advertising campaigns across platforms, such as coordinating a direct mail piece after a specific individual has seen a given TV ad. Other cross platform integration and synchronization campaigns are possible as well, such as those involving smart phones and other wireless devices.

Consumers

Tired of having your 14 year old child exposed to ads for horror movies, alcohol, or sugar cereals? As suggested by President Obama during his 2008 campaign, the MITA platform fosters true cooperation between households on one side and ad agencies, brands, and TV carriers on the other. Families are given special incentives to participate in the EmbracingMedia network and can also be provided with extras such as parental ad controls, DVR functionality, emergency notification, and e-coupon services.

Register now so we can notify you when MITA has been launched in your market!

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