From the 1950s and well into the 1990s, TV shows were dominated by content from the Big Three (e.g., ABC, NBC, and CBS). It was relatively easy for advertisers to get the message out, as long as they spent a lot of money to cast a wide net across each network. Ratings were kept on hand-written diaries, or communicated via phone survey, and even today the data is often corrupted by people who choose to not answer honestly. Most of these core problems continue to persist today despite the enormous amounts of friction they involve.

The fidelity of TV programming, meanwhile, has blossomed far beyond that of either ratings or advertising. Today most consumers have access to hundreds of channels and, with the growing potential of IPTV and wireless, the number of content sources will only increase. Brands are being forced to divide their resources further, across more content sources, as they try to reach the target audience. This puts pressure on advertisers to become more effective, and do so with a broad geographic reach that transcends any single media provider.

EmbracingMedia helps the industry move forward by managing ads and ratings, at the TV device level, in cooperation with individual consumers and their unique preferences. As such, EmbracingMedia will license our proprietary platform to leading contract manufacturers for embedding directly into TV sets. No set-top box is needed unless it is desired. In addition, as the size of our consumer network grows, the unique EmbracingMedia ratings data and ad insertion capabilities will represent an ever-larger statistical base.

Early partners receive preferential terms, so feel free to get in touch!