MISSION

To be the leading provider of TV-centric targeted advertising to individuals within households and generating rich synergistic market data, including post-viewing activities.

TECHNOLOGY

EmbracingMedia has developed a range of unique technologies and capabilities that enable advertisers to reach individuals within households and across platforms. As a result, a strong and growing patent portfolio is being developed that will create significant barriers for imitators during which time EmbracingMedia will be established as the leader in media management, integration, and synchronization at the individual level and across media platforms.

LEADERSHIP

Backgrounds include experience with Sarnoff, Comcast, DirecTV, Rare Medium, Dish, Liberate, and Oracle.

OUR FOCUS

Targeted Advertising

EmbracingMedia enables advertisers to reach their target audience cost effectively and efficiently. Advertising is managed at the individual level and can be integrated/synchronized across a variety of platforms for maximum impact.

Market Data

The unique technologies enable synergistic market data to be collected based on the actual user and their associated demographic and behavioral information. In addition, EmbracingMedia is able to including post-viewing market data in finally providing the ‘complete picture’ that advertisers so desperately need.