• Obama asks Hollywood for EmbracingMedia Technology
• Upfront Presentations Seem To Be History, But What About The Upfront Market Itself?
• Google looks to ad partners beyond DoubleClick deal
• NBC Uni time-shifts with TiVo data
• In Foray Into TV, Google Is to Track Ad Audiences
• Herding The Data Cats
• 11th Hour Move, Nielsen Asks for Commercial Log
• Google's Schmidt: Targeting Could Improve TV Ads, Too
• Spanish Networks Struggle to Woo Ad Interest
• TV Networks Adopt Anything-Goes Ad Rates as Shows Shift to Web
• NBC Digital Efforts Fail, Find Admiration
• Saatchi & Saatchi Chief Predicts Opt-In Future for TV Advertising
• Taking Aim on TV: Old Ad Model Learns New Trick
• The Internet Is So Yesterday. The Cool Medium is TV.
• Impediments To Advertiser Engagement Of Video-On-Demand
• TV Ratings: The Future Is Less, Not More
• Cross-Platform Deals: Return To The TV Advertising Future
• FCC issues rules for 2009 digital switchover