CONSUMERS
Why participate in the EmbracingMedia network?
- It's an opt-in program, which
means you have the choice as to how much information is provided you're in
control.
- Incentives are provided such as product discounts, free services, and access
to unique content.
- Product:
- Want a significant discount on a high-end HDTV? Or perhaps you want a
free replacement (equal or better value) every five years? Join the network and
reap the rewards.
- Services: Tired of your teenage children being exposed to Viagra or Beer
commercials? You finally have control in selecting advertisements
that are not welcome in your house! This is just the tip of the iceberg in free
services available to participating consumers.
- Content: Live in Seattle, but tired of hearing about the Mariners? Maybe
you're a Red Sox fan or closet Yankee fan. Why not create your own "evening
news" with the sports segment coming from a Boston or New York affiliate?
Parents in Idaho? Have weather updates from Boise included in your weather
segment. Get the idea? Your news is created daily and fresh whenever you want
it.
ADVERTISERS
Lower your costs while increasing your effectiveness. At this rate, you will
be on the fast track to promotion. There's no need to absorb the current
inefficiency costs. There's too much waste, why should you pay for it? Pay only
to reach your target audience. Have access to new features such as specific
placement, e-coupon, sequencing, and the list goes on. All new, all unique, all
patented capabilities.
Target the individual regardless of what show, content source, time of day,
etc. Combine the one-to-one marketing with the cost benefits of mass advertising
in realizing the benefits of "A World of One".
CARRIERS & CONTENT OWNERS
Optimize the value of your properties. Re-capture inventory, increase CPMs,
cross-sell packages, and offer enhanced advertisements. These are now available
features on today's existing infrastructure. They all add up to higher revenues
and client satisfaction.
CONSUMER ELECTRONICS MANUFACTURERS
Higher volume and higher profitability. Sounds good already! Gain a competitive
advantage and stop competing solely on pricing. By licensing the EmbracingMedia
technology, you'll offer a differentiated product and realize significantly
higher profitability.